VMC Benefits
Product
Rebuild your Email Marketing strategy with VMC
According to statistics, approximately 306 billion emails were sent globally in 2020. Since 2007, the volume has grown at a rate of almost 40% each year. Spam and junk mail are unfortunately on the rise. Even official correspondence from renowned organizations can end up in spam. It thus becomes imperative that marketers prioritize the reliable deliverability of emails.
A VMC accomplishes just the same. It secures your communication and ensures your emails are deemed authentic and not flushed out into spam. And given the importance of domain in internet marketing, safeguarding this can be accomplished by adopting email authentication protocols. When sending emails, a secure domain is a must.
For Marketers, The Top 5 Benefits of VMCS
INCREASED BRAND IMPRESSIONS
Instead of default initials, recipients see your brand logo before they open an email.
DISPLAY AUTHENTICITY
VMCs instantly interlace trust and authenticity with your brand’s messaging.
INCREASED EMAIL ENGAGEMENT
Early adopting organizations stand to see a considerable increase in visibility, recall, deliverability, and engagement. A Verizon media study showed a 10+% increase in engagement when using VMCs.
UNIFIED MESSAGING
It allows organizations to deliver a more recognizable and unified experience.
STAND OUT FROM THE CLUTTER
Brands showcasing their logo will stand out from the crowd, especially if they integrate messaging that emphasizes the security benefits of DMARC to end-users.
DMARC, a key component of Email Security in IT
Email, which has about 4 billion accounts worldwide, has the largest reach of any channel. Between 2014 and 2019, US-based businesses lost more than $2 billion through email fraud, according to an FBI report. As a result, cyber attackers prefer to use this method to carry out covert security attacks. Despite the improved security measures deployed to secure this channel, criminality continues to rise throughout the years. 95% of all hacking and data breaches involve the usage of email.
DMARC is a significant advancement in email authentication. This serves as a prime example of email senders and ISPs cooperating to safeguard the email channel. DMARC apart from offering you complete visibility of your email channels, also makes phishing attacks apparent. DMARC as a powerful entity can mitigate the impact of phishing and malware assaults, prevent spoofing, guard against brand abuse, scams, and protect business email from being compromised. Organizations can utilize DMARC Analyzer to deploy DMARC and streamline their DMARC deployment process.
For IT Professionals, The Top 5 benefits of VMCS
DISPLAY SECURITY
Visually assure users that you’ve implemented the highest level of email security practice through DMARC enforcement.
DMARC BENEFITS
DMARC provides wide visibility and control over the messages issued and received by your domain, and a VMC gives your organization another compelling reason to enforce DMARC.
RELIABILITY
The combination of DMARC and VMC ensures that legitimate emails are delivered reliably.
AVOID PHISHING ATTACKS
Bad actors will find it much more difficult to target your customers with identity-focused attacks like spoofing and phishing thanks to DMARC and the visible logo identifying legitimate emails.
BETTER DETECTION
DMARC enforcement makes it easier to identify and differentiate between the types and frequency of attacks against an organization.
Ready to experience the benefits of your very own VMC? Take the first step and reach out to us today!
